Theoretical Documentation — Business context, solution design, technology rationale, and measurable outcomes for a full-stack automation engagement.
An aesthetic medicine clinic in Cali, Colombia, operating across nine active service verticals — facial harmonization, aesthetic dermatology, and non-surgical cosmetic procedures — engaged Tribo to architect and deliver a full-stack commercial automation suite.
The mandate: eliminate manual patient intake, create a scalable lead qualification engine tied to Meta Ads campaigns, and consolidate fragmented patient data into a unified, actionable system. The engagement delivered a production-grade AI-powered conversational bot suite (Fibot), a bespoke CRM, a corporate digital presence, and a bidirectional Lizto CRM integration pipeline.
AI chatbot suite · Custom CRM · Corporate website · Meta Ads integration · Lizto data pipeline · Analytics dashboard
Cali, Colombia · 9+ service lines · Facial harmonization, aesthetic dermatology, non-surgical procedures · Active Meta Ads per vertical
The clinic ran independent Meta Ads campaigns for each of its 9+ service verticals. Each campaign generated inquiries through generic channels with no automated pre-screening, no clinical history collection, and no intelligent routing to the appropriate specialist advisor.
Lead response was dependent on staff availability. Prospects engaging outside office hours received no acknowledgment — causing direct loss of Meta Ads ROI at the point of first contact.
Advisors received unqualified inquiries with no clinical history, no reference photography, no service context — making every initial consultation operationally expensive.
Patient data existed across Lizto CRM, WhatsApp threads, and manual records. No unified patient profile, no cross-system journey view, no campaign attribution model.
Tribo designed and delivered a modular, scalable automation suite organized across four interconnected pillars — each addressing a specific operational gap identified in the discovery phase.
Nine AI-powered chatbots (Fibot), one per service vertical, deployed to Cloudflare Pages. Each bot intercepts Meta Ads traffic, conducts structured clinical pre-screening, collects reference photography, and delivers a qualified lead to the specialist advisor via WhatsApp. Built on a deterministic state-machine architecture with Groq LLM (llama-3.3-70b-versatile) handling natural language FAQ responses.
A bespoke patient record management system pre-loaded with 1,888 existing patient records. Features advanced search, multi-column filtering, Lizto-compatible CSV export, 50-record pagination, and direct WhatsApp contact per patient. Standalone HTML — no server, no database, no ongoing maintenance overhead.
A full-featured corporate website built to the clinic's visual identity (cream/gold/brown palette, Playfair Display + DM Sans). Includes service catalog, video production banner, embedded WhatsApp CTA, appointment form, and Fibot integration entry points. Deployed to Cloudflare Pages globally.
A dual-path data pipeline connecting Lizto's appointment management system to the custom CRM via Make automation. Path A intercepts booking confirmation emails. Path B provides a CSV export/import bridge. A centralized analytics dashboard (in development) will unify Meta Ads, Lizto, and bot metrics.
Each Fibot instance operates as a hybrid: a deterministic finite-state automaton governs core flow steps, while the Groq LLM handles open-ended FAQ responses. This eliminates hallucination risk in critical patient-facing steps while preserving conversational fluidity.
When a patient asks a question at any flow step, the FAQ interceptor fires. Groq LLM resolves the query. repeatCurrentStep() returns the patient to their exact position. The pipeline is never interrupted.
Bespoke patient record management built as a standalone HTML application — no server, no database, no maintenance overhead.
Full-text searchMulti-column sort50-rec paginationCSV Lizto exportWhatsApp per recordNo backendWhen Lizto dispatches a booking confirmation email, Make's Email Watch module intercepts it, parses structured data fields, and routes the record to the Custom CRM via HTTP connector — near-real-time, zero manual steps.
Lizto's CSV export is used for historical migration and periodic bulk synchronization. The Custom CRM includes a Lizto-compatible import layer with field normalization and deduplication.
Both paths validated. Real-time bridge in final configuration.
The core architectural principle: elimination of dedicated server infrastructure. Every component operates on stateless, serverless, or edge-deployed platforms — zero monthly hosting fees, zero DevOps overhead, global CDN distribution from day one.
Single-file bot architecture. No framework, no build pipeline. Deployable as flat ZIP. Maximum portability, zero dependency management.
High-throughput LLM inference for FAQ resolution. Hardcoded state-machine handles deterministic flow steps without API dependency. Sub-300ms latency.
300+ global edge locations. Sub-100ms TTFB. Zero infrastructure overhead. 99.99% uptime SLA. No SSL management, no bandwidth billing.
Multi-step workflow orchestration for Lizto integration. Email parsing, HTTP connectors, error handling + retry logic. Visual modification without code changes.
1,888 patient records. Lizto-compatible CSV. WhatsApp direct-dial. Dual-path sync. No backend dependency on either system.
One campaign per service vertical, one Fibot per campaign. Direct ad-to-bot routing. No intermediary landing page friction. Full attribution pipeline.
The one-campaign-one-bot principle: each of the nine active service verticals maintains a dedicated Meta Ads campaign delivering traffic directly to its corresponding Fibot instance — eliminating service confusion and maximizing lead qualification specificity from first interaction.
Advisor intake time eliminated. Fibot handles 100% of pre-qualification. Every WhatsApp derivation arrives with a complete, actionable lead package.
Total hosting cost of 9 bots + CRM + website: zero per month. Zero DevOps overhead. Global CDN performance with fully optimized operational margins.
2-hour deployment per new service bot. Bot madre architecture scales linearly to the full 73-service roadmap without structural refactoring.
Tribo is a boutique automation and AI integration studio specializing in end-to-end digital infrastructure for service businesses. We deliver conversational AI systems, CRM pipelines, and marketing automation ecosystems with production-grade quality and measurable business outcomes.
WhatsApp bots · Web chatbots · Lead capture automations · LLM integration · State-machine design · Multi-service suites
Custom CRM systems · Make workflows · Data pipeline architecture · Multi-platform synchronization · CSV/API bridging
End-to-end paid media to bot to CRM pipelines · Campaign-specific bot architecture · Lead quality optimization